State your returns policy clearly
Don't breach specific marketplace requirements
Meet your distance selling regulations
Understand customer rights
Retailers selling online in the UK must meet the Distance Selling Regulations ("DSR") as published by UK Trading Standards. In just 60 seconds in this quick video we cover the basics.
Your online reputation is important if you want to build a good online business - and reputation comes from great service, great prices and behaving well when something goes wrong. So if an item is unwanted, faulty or damaged make sure you know how to respond and that your returns policy is clear.
The marketplaces such as Amazon, eBay, Rakuten, Flubit and Fnac have their own rules on how you must handle returns - but the underlying basic requirement in the UK comes from Trading Standards.
You can find out more about the "DSR" on the user friendly Distance Selling Hub website.
Multiple marketplace management
Streamlined Goods In
It's simple enough... Seller Dynamics takes away pain, makes you happy and lets your business grow. With dynamic pricing, price management, stock management and lowest cost re-ordering across Amazon, eBay, Rakuten, Flubit and Fnac.
In just 60 seconds we sum up how your retail business can benefit from the marketplace management software provided by the team.
Amazon repricer? No probs! eBay listing tools? Of course!
Managing your marketplaces to get you more sales and increased profits is what we do - check out how we do that in just 60 seconds.
Keep on top of your VAT obligations
Check your VAT sales across your marketplaces
Do Cross Border Trade with confidence
Download sales reports
Keeping on top of VAT has just got a lot easier with the latest release from Seller Dynamics. Codenamed "Death and Taxes" the latest release allows EU retailers who are selling across the EU to manage their various VAT levels.
VAT rules oblige retailers who breach certain threshold limits to register for the VAT in the country they are selling into. Depending on the country the threshold is different - 35,000 or 100,000 Euros. You can find out about the exact VAT Distance Threshold requirements on the EU site.
The features allow retailers to set default VAT rates for each of the marketplaces they are selling on, as well as additional "special" VAT levels to cover the exceptions - such as zero rated items like Children's clothing in the UK.
VAT rates can be automatically adjusted when a change is announced to ensure that the VAT is appropriately accounted for. So if VAT is going up from say 20% to 23% on 1st January 2018, then that can be pre-set on the system.
On screen and downloadable sales reports allow the user to see the various VAT levels charged and if required the VAT element can also be included in the customer's receipt.
The addition strengthens the Cross Border Trade features already helping retailers sell across various territories. CBT features, which provide the cability to easily translate and adjust listings to meet local trading opportunities.
With a transparent pricing model based on a percentage model the introduction of VAT tracking features ensures that Seller Dynamics is able to drive sales from the small retailer right through to enterprise sized organisation. All that is required is a global sales ambition.
Multichannel ecommerce provides retailers with exciting sales opportunities which can dramatically increase sales - and now with the capability to monitor VAT it's just become a lot easier to manage a growing, international business.
Extend your sales internationally
Understand how to sell more on eBay
Localise your listings for maximum effect
Price in the local currency
If you are already selling on eBay, the chances are that you have already found that your products can sell outside the UK. But unless you list directly on the local eBay sites then you won't sell as much as you could. Cross Border Trade is something that you could be doing more off, and thanks to Seller Dynamics you can.
By listing on eBay country specific sites, you'll find that your sales go up. And if you take the trouble to translate or localise your listings your sales will rise even more. With over 36 different eBay sites, there is huge scope to target the markets that are right for your products.
At Seller Dynamics we know that some retailers can be put off from listing on other eBay sites because they consider it too difficult. But with the ability to have multiple, localised listings for each of your SKUs it really is something that you can do thanks to Seller Dynamics.
Sell more on eBay
Over three dozen local eBays
List on each to maximise sales
If you are already selling on eBay UK then you may be wondering how to effectively sell on eBays in different countries. Thankfully English is a common second language for many and that means you stand a good chance of selling internationally with ease.
But if you list your stock in the local language for the particular country eBay, then you're likely to do much better. Seller Dynamics is constructed to make multiple languages and local listings extremely einfach, so why not consider creating your listings in different languages and sell more and sell better internationally.
Sell more on eBay
Automatic catalogue repricing
Maximise your margin
Grow your business
With Seller Dynamics you have numerous options when it comes to setting prices. If you are listing items that use the eBay listing catalogue then you'll be able to take advantage of #DAVE - our eBay automatic repricer. It works alongside your repricing rules for Amazon and Fnac. So if you want one behaviour to control the same item on Amazon and eBay then no problem. But of course you can choose to be as clever as you want with our flexible pricing profiles.
eBay repricing means you can be as competitive as you are on say Amazon, and with our Cross Border Trade capability it also means you can compete truly globally. The result is increased sales and managed margin.
Don't breach Amazon requirements
Avoid the risk of suspension
Reply to complaints very quickly
Understand the Amazon rules and stay up to date
If you sell, or are thinking of selling, on Amazon then one of the things you will have to handle correctly are returns.
Amazon have a strong brand and reputation to protect so they oblige their third party sellers to meet a stringent returns policy. Amazon sellers should keep informed of the latest changes on the Amazon site and in their Seller Central account.
The following video summarises the current key requirements in just 60 seconds.
- if the customer complains then you have two days to reply.
- the customer has up to fourteen days to complain.
- and they have thirty days to return your goods.
Increase your sales by winning the Buy Box
FBA may be a requirement
Stock control is essential
Price isn't everything
Winning the Buy Box on Amazon is a great way to increase your sales, but it's not as simple as having the best price.
There are a variety of marketplace experts who will make claims about how they can win the Buy Box for their clients. Such claims are nonsense as the factors that influence who wins the Buy Box are under the control of Amazon and ultimately boil down to three things... the price, your stock and your history as a seller on Amazon.
In certain categories such as DVDs you will also require to be using FBA (Fulfilled By Amazon) and it's likely that if you are competing in other categories using FBA will increase your chances of a winning position.
In short it's about ensuring your customer care and customer service are top class and being able to demonstrate that you can deliver the goods time after time. That's why FBA is an important element - it gives Amazon the comfort they need to award you the Buy Box.
We run through, in just 60 seconds, the rules around the Buy Box in the video below - it's not complicated and there are no secret tricks as others might have you believe. It boils down to a history of great service, price and stock availability. Lets face it - what else is important in retail?
How to remove feedback
Protect your reputation
Avoid an Amazon suspension
Higher ratings mean increased sales
Your seller feedback score on Amazon is important as it helps buyers decide on who to purchase from, can help you win the Buy Box and ensures you don't get thrown off the marketplace.
Customers who leave bad or negative feedback can be a problem - but if they have done so in a way that does not meet the Amazon guidelines then you can ask for it to be removed.
In our earlier video we explained how the customer can remove Amazon feedback (assuming they have made a mistake), but what if they don't remove feedback that you know to be unfair?
In such cases you can request Amazon remove the feedback for the particular order. They'll do this if the feedback refers to the product rather than to the seller service and they'll also do it if the feedback is abusive.
It's easy to request removal by logging in to your Seller Central account and submitting a Feedback removal request - this latest 60 second no nonsense video shows you how easy that is.
Control your brand
Register your brand with Amazon
Increase your sales
Protect product claims
The product listings on Amazon can be edited by almost anyone claiming some form of ownership but if you've registered the brand name and been responsible for the initial listings your opinion will matter more than most.
This is especially important for certain categories of product such as Health products which cover vitamins or dietary supplements. In these cases it is important that retailers do not make claims that cannot be ratified or fully evidenced. If they do make misleading claims then the product might be removed from the catalogue, causing you (the manufacturer) lost sales.
To maximise the control you can exert over your brand, register your brand with Amazon via your Seller Central account. Once you have done that you'll be able to list your branded products as normal but you won't have to use an EAN or a UPC barcode unless you want to, instead you'll be able to use the GCID (Global Catalogue ID) generated automatically when you added the product to the Amazon Catalogue.
Manage your Amazon reputation
Remove incorrect feedback
Don't let your star rating fall
Avoid an Amazon suspension
Your seller reputation on Amazon is important and if it drops it will mean reduced sales and maybe even a suspension from the Amazon Marketplace. In some cases you may even find that you are banned.
There are various ways to protect your Seller status and in this short 60 second video we show you how to deal with incorrect feedback and get it removed. There are two types of ratings on Amazon - Seller and Product.
In some cases a customer may leave a negative review about the product against the seller. This is wrong and it is perfectly acceptable to ask the customer to remove the remark and return your status to tip top condition.
If you find that a customer can't quite figure out how to remove their feedback then you might even want to send a link to this short "How to remove bad feedback from Amazon" video - it's only 60 seconds and may well be the simplest way to explain how to do it.
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