Here you'll see how you can set up pricing profiles to drive sales. We also cover the creation of eBay listing templates and the numerous options for eBay P&P. For Cross Border Trade we describe our VAT tracking features and we also show you just how easy it is to add a new marketplace.
"Under the profile tab you'll find many of the key features that will help you manage your marketplace listings and most importantly maintain profitable selling prices for all your products as well as competitive repricing against your competition. This will help maximise profitable sales across all the channels you're retailing on. The repricing functions of Seller Dynamics are flexible and powerful. Uniquely we offer competitive repricing not just on Amazon, but also Fnac and eBay.
Our repricing settings also give you margin control on all your own listings across all channels, irrelevant of what the competition are doing.
If you require a certain minimum margin for a product you can set that profile rule up, and as your cost prices fluctuate, so your minimum listing price on all channels will follow, ensuring you'll never sell an item below a certain preset profit level in the future.
The pricing profiles are easy to set up and you can have any number of different profiles based on a specific product, a category, a supplier, a channel, or even based on the level of competition.
To set up a new profile is very easy.
You hit new, select a name for your profile, state if you want your profile to price level with the competition or perhaps price below by a penny, or two pence.
Then you set up your margin requirements, a minimum percent, a maximum percent and any additional fixed price elements. For example you may wish to make a 50% margin on cost price plus 2 pound to cover postage and 1 pound for administration. Having set these up any products assigned to this profile now never sell for less than the minimum required price.
You can also choose whether to compete only against new items or used items. And whether you wish to compete against FBA or non FBA product.
Once you start to see the benefits of using different pricing profiles you can develop a very complex pricing strategy. Or simply use a standard default position to protect your minimum profit level across every single one of your listings.
And of course every product has the fail safe back up of having a minimum selling price set against it. So whatever happens your listing prices are protected.
In addition under the profiles tab you have control of your eBay listing. Under this tab you can store any number of eBay listing templates used to enhance your listings and aid increased conversion. Our system can handle third party HTML designs, and a large variety of tags can be used to dynamically build your listings up. Including price, title, description, image to name but a few.
We've also recently teamed up with our design partner, Sonuts, to offer all our customers a selection of 20 free eBay listing templates covering all the major categories. These can be found pre loaded in your account for ease of use.
The tax section is also a new feature within Seller Dynamics and allows you to add and edit tax profiles and manage the rates applied to these profiles on each marketplace. In essence you can set up the VAT rates applicable to each different product category you sell in, and for each different market. This is essential if you are to manage profit and pricing profile accurately. And also essential for any Cross Border Trade VAT threshold requirements.
Also under the profiles you'll find the eBay shipping and postage rules tabs. Here you can set up a complex set of eBay shipping rules and postage settings as required in order to tailor both the delivery offering you provide your customers on eBay and also your warehouse requirements.
Using these features you can set up all the expected eBay shipping options, such as flat postage rates, free P&P, combined postage, and of course the option for click and collect.
The postage table logic means you can maximise the efficiencies of your warehouse dispatch channels by presetting the relevant courier postal services based on time, weight and value.
And of course with 39 eBay territories integrated into Seller Dynamics the postage rules cater for the myriad of different postal options serving each of these territories.
The markets tab allows you to manage the marketplaces that you're selling on. You can set up a new eBay, Fnac, Amazon, Cdiscount marketplace here.
A simple registration exercise with your marketplace accounts allows your Seller Dynamics software to connect and for you to import your inventory.
Once you are happy with the set up of your inventory you can then turn the connection live, but not before.
Setting up a new channel to list on simply involves exporting out your inventory from your system, mapping any data columns to the listing template for the new marketplace, and re-importing into your account.
Once you set your repricing profile all your listings will then go live."