Winning the Buy Box on Amazon is a great way to increase your sales, but it's not as simple as having the best price.
There are a variety of marketplace experts who will make claims about how they can win the Buy Box for their clients. Such claims are nonsense as the factors that influence who wins the Buy Box are under the control of Amazon and ultimately boil down to three things... the price, your stock and your history as a seller on Amazon.
In certain categories such as DVDs you will also require to be using FBA (Fulfilled By Amazon) and it's likely that if you are competing in other categories using FBA will increase your chances of a winning position.
In short it's about ensuring your customer care and customer service are top class and being able to demonstrate that you can deliver the goods time after time. That's why FBA is an important element - it gives Amazon the comfort they need to award you the Buy Box.
We run through, in just 60 seconds, the rules around the Buy Box in the video below - it's not complicated and there are no secret tricks as others might have you believe. It boils down to a history of great service, price and stock availability. Lets face it - what else is important in retail?