Shopify Consultancy to drive your business
We design, build and optimise Shopify stores for brands selling on Amazon and other marketplaces.
Our approach strengthens your direct-to-consumer channel, increases profitability, and creates a balanced ecommerce strategy across owned and marketplace platforms.
+44 (0) 1786 430076
info@sellerdynamics.com
Why Marketplace Brands Need a Strong DTC Channel
Relying solely on marketplaces limits brand control, reduces margin, and restricts access to customer data.
A high-performing Shopify store allows you to:
- Increase contribution margins
- Own your customer relationships
- Capture first-party data
- Strengthen brand positioning
- Reduce marketplace dependency
- Build long-term brand equity
We help brands turn Shopify into a scalable, profitable growth channel that complements their Amazon strategy.
Our Shopify Services
Shopify Store Build & Migration
- New Shopify store setup
- Shopify theme selection and customisation
- UX-focused store architecture
- Amazon-to-Shopify integration
- Payment, shipping, and tax configuration
- Shopify Plus support (where applicable)
Conversion Rate Optimisation (CRO)
- Product page structure optimisation
- Offer positioning and value communication
- Trust signal integration
- Upsell and bundle implementation
- Checkout optimisation
- Ongoing testing and performance refinement
Marketplace–Shopify Integration
- Brand consistency across Amazon and Shopify
- Messaging alignment across channels
- Product data synchronisation
- Inventory integration
- Cross-channel promotional strategy
- Price margin management
Retention & Lifecycle Growth
- Email capture strategy
- Post-purchase flows
- Subscription model setup
- Customer journey optimisation
- Analytics and performance reporting
The Benefits
Increased Profit Margins
Direct-to-consumer sales reduce marketplace fee exposure and improve overall contribution margin.
Customer Ownership
Full control of customer data, retention marketing, and lifetime value optimisation.
Stronger Brand Authority
Complete control over storytelling, content, and user experience.
Reduced Channel Risk
Balanced revenue across marketplaces and owned channels.
Unified Ecommerce Strategy
Amazon, marketplaces, and Shopify working together within one structured growth plan.
Our Expertise
We specialise in supporting brands that already operate on Amazon and other marketplaces.
- Hybrid FBA and DTC models
- Multi-marketplace operators
- Brand Registered sellers
- Category-specific ecommerce strategies
Technical Expertise
- Shopify and Shopify Plus
- Theme customisation
- Conversion analytics
- Email automation
- App ecosystem integrations
- Performance tracking
Our Process
1. Audit & Channel Review
We assess your marketplace performance, margins, and DTC opportunity.
2. Strategy & Architecture
We define your Shopify structure, positioning, and growth plan.
3. Build & Optimisation
We design, develop, and implement conversion-led improvements.
4. Ongoing Growth Management
We monitor performance, refine strategy, and support long-term scaling.
Build a Stronger Direct Channel
We don’t just build Shopify stores. We build direct-to-consumer growth engines for marketplace brands.
+44 (0) 1786 430076
info@sellerdynamics.com