Postage – the Power of Free
You’ll often see items offered with “Free delivery” or “Free postage & packaging”. But we all know there’s no such thing as the proverbial free lunch, so how does this work, and why is it an option at all?
Well, it’s all about simplicity. People shopping online need simplicity to help them make simple choices. The easier you make it for them, the more likely they are to buy from you.
And one of the best ways of doing that is to save them the mathematical pain of working out “total cost” when faced with an item price plus delivery charges.
ebay's Fast and Free is proving extremely popular among buyers and on Amazon buyers don't like P&P surprises at check out. So for many sellers, the best way is the “free” way. And Seller Dynamics makes it easy for you to incorporate the actual postage charge into your item price, giving the appearance and simplicity of “Free Delivery” while protecting your profits.