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HTS (Scotland) adopt Shopify and see own site sales increase

Marketplace sellers have long understood the massive sales opportunity provided by the likes of Amazon and eBay, but are equally aware that driving traffic to, and sales on, a website can be costly and problematic. If you are looking for an ecommerce platform that is easy to use and delivers results then give Shopify a try. We can see that from a performance point of vie and from a client feedback point of view.

HTS (Scotland), who trade under the names assai and Sent2u, are seeing increased sales following the adoption of Shopify as their website platform, Keith Ingram explains how they have benefited below. All it took Keith to pull two Shopify sites together was a few weeks, despite the significant distraction of also running the business.

“Shopify configuration was straightforward, I’m not a coder or a technical person, but configuring things was pretty painless, the odd thing but nothing much” says Keith.

“Populating the system was even easier, I downloaded our eBay listings and images using Seller Dynamics and then told Seller Dynamics what items I wanted to list on the Shopify sites I created. Seller Dynamics took the SKUs and pushed them onto assai.co.uk and Sent2u.com, it marked my cost prices up by the margin I had previously set. And it is adjusting my prices each time I get a price change from a supplier. The Seller Dynamics integration just worked, no problems, love it!”

the really good bit is our orders from our two sites have jumped up a lot

Keith IngramCEO HTS (Scotland) Ltd.

“But the really good bit is our orders from our two sites have jumped up a lot, and no, I’m not saying how much - but we are really chuffed. I’m putting some of that down to being able to promote ourselves a lot easier across social media thanks to Shopify, and I’m sure the search optimisation and ease of use of the site must be playing a huge part. We have a record store in Broughty Ferry, just up the road from Dundee, and have a good local reputation for putting on bands in the shop, so it’s good to properly tie in our ecommerce offering into Facebook where we promote our band events.”

Shopify was added by Seller Dynamics only after a fair bit of thought. Sales on the marketplaces dwarf those that an independent site can normally make, but after some consideration we decided it made sense.

assai Broughty FerrySeller Dynamics has a facility to let retailers export and import data from any ecommerce system, it’s a semi-automated feature which allows integration with the systems we haven’t fully added to the system. But we are glad we fully integrated Shopify, the tech team have only had the nicest things to say about it. Being able to see new sales happen for our clients is really heartening. The social integration features work really well.

Promoting an ecommerce site can be expensive, especially through PPC, and that spend doesn’t come with a guarantee of sales, that’s why marketplaces are so popular. But using Shopify’s social sharing options seems like a low cost way to build a brand outside the marketplaces, early indications from HTS seems to support that. If you'd like to find out more about how we can help with you website and marketplace sales just reply to this email or give us a call on 01786 430076.



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